Previously, I have written about this website offering up accelerated pages via Facebook. Now, I am pleased to announce that Google AMP (accelerated mobile pages) are available to visitors.
An Accelerated Mobile Page (or AMP, for short) is a project from Google and Twitter designed to make really fast mobile pages. At its essence, it’s basically a stripped-down form of HTML.
But fundamentally, it’s an HTML page designed to be super lightweight and critically designs really fast loading. So Google, Twitter, a bunch of other companies have rolled this out — kind of in response to projects like the Facebook Instant Articles project from Facebook and Apple News and so forth.
The idea is that the whole platform is designed just for pure readability, pure speed. Things such as images don’t load until they’re scrolled into view. All of this is designed to be really heavily cached so that Google can host the pages, and then deliver them 4 times faster, while using 10 times less data.
When you carry out a search on Google with your mobile device, look for the AMP logo for a faster browsing experience. I have also added the logo to external links within this website to assist visitors.
I hope by adopting AMP on this site, that the change is helpful to those browsing on their phones. You will undoubtedly see more of this open-source technology as it gains traction across the web.